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It is affordable!

It’s a niche site that attracts your target audience, web-literate educated moms.

It’s a wholesome website and a great resource for moms and their families.

The site has a warm and inviting color scheme and layout and is easy to navigate.

Site User Demographics

80 % are homeowners.

The majority of users have a college education.

36 is the average age.

80% manage the family finances

83% purchased a home or car in the past five years.

Source: M2 Survey 2008

Online Mom Stats

The adult female Internet user is predicted to grow from 80.9 million in 2008 to 91.3 million in 2012.

More than 40% of all U.S. women who go online are mothers who have children under 18 at home.

Internet usage rates rise to 94% among women who are pregnant or expecting in the next year.

Source: eMarketer.com, 2008

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